22 April 2010
The voice of wisdom
As the worldwide Chairman for Saatchi & Saatchi and the man responsible for rescuing it and several US firms from collapse, Bob Seelert's corporate credentials are exemplary. Now he has decided to share his management and trouble-shooting secrets with aspiring business leaders in a new book. Diana Milne meets him to find out his pearls of wisdom.





31 March 2010
The Secret of Saatchi & Saatchi's CEO: The Personal Approach.
“Seelert, chairman of Saatchi & Saatchi, speaks candidly for MeetTheBoss.TV on how he was intent on taking the helm of what was a sinking ship and steering it into a course of thirteen years of concessive growth. What is his secret? The personal approach!.”





27 March 2010
The sanest man amongst Mad Men.
“Saatchi & Saatchi's 'non-executive chairman guy' Bob Seelert shares his nuggets of wisdom. By Joyce Hooi.”





24 March 2010
Our business is all about people and ideas.
“When someone tells you that their company is ‘an ideas factory’, the typical reaction is to roll one’s eyes. However, when that person is Bob Seelert, Global Chairman for Saatchi & Saatchi – the most famous advertising company in the world – then perhaps it’s time to sit up and take notice.”





24 March 2010
Start with the Answer.
“The morning of HCI 2010 Summit Day Three continued with keynote session and dialog to tap the insight and wisdom of Bob Seelert, Chairman of Saatchi & Saatchi, known as a turnaround expert, who has revived the fortunes of businesses and brands in the US and abroad.”





12 March 2010
Seelert offers Wisdom for Aspiring Leaders.
“As chairman of Saatchi & Saatchi, one of the world's leading advertising companies, Seelert is adept at creating and delivering what needs to be said to elicit a desirable response.”





4 March 2010
In Conversation: Saatchi & Saatchi's Bob Seelert.
“In this edition of the Thought Leadership Project, I talk to Bob Seelert, who for the last 12 years has been the Chairman of Saatchi & Saatchi, one of the world’s leading creative ideas companies.”





16 February 2010
College of Charleston - Winthrop Roundtable with Bob Seelert..
“The Friends of the Library present the Winthrop Roundtable with Bob Seelert, World Chairman of Saatchi & Saatchi. Mr. Seelert's discussion will focus on the 10 things businesses can do to effectively lead in tough economic times. ”





16 February 2010
A Mad Man named Bob Seelert.
“La Presse, interview with Bob Seelert, Chairman of Saatchi & Saatchi. ”





15 January 2010
“Leading in Tough Times” with Saatchi & Saatchi Global Chair, Bob Seelert.
“Human Capital Summit, Wednesday, 24th March 2010. In this keynote session, you will hear the insight and wisdom of Bob Seelert, a turnaround expert, who has revived the fortunes of businesses and brands in the US and abroad. When leading in tough times, leaders need to focus on bringing out the best from employees and on making tough decisions that will position their company for future success.”





14 January 2010
“Leading in Tough Times” with Saatchi & Saatchi Global Chair, Bob Seelert.
“MONDAY, 8TH FEBUARY 2010. At a time when our economic systems desperately need to energise people and produce leaders at all levels, Bob Seelert brings us his latest book, “Start with the Answer.” The book is a collection of 94 real-life stories from Seelert’s forty year career as CEO of five companies in three different industries and offers transformative insights and practical instruction for anyone looking to succeed as an executive, business leader or entrepreneur. At this exclusive breakfast event, Seelert will summarise some of the key ideas from the book and take questions from the audience.”





2 January 2010
CEO Speaker Series: Bob Seelert, Chairman, Saatchi & Saatchi.
“Jan. 22, 2010 - 12:00 PM to 1:00 PM. CEO Speaker Series Featuring: Bob Seelert, Chairman, Saatchi & Saatchi. Bob Seelert has been Chairman of Saatchi & Saatchi since 1997. He is actively involved in the strategy and management of Saatchi & Saatchi and dispenses advice, counsel and perspective to senior executives and client teams.”





1 January 2010
Business Today - Start with the Answer, Start with Bob Seelert.
“Bob Seelert is one of the most senior executives to emerge into the recessionary business landscape in 2009. His new book Start with the Answer is a success recipe for both young aspiring professionals and current business leaders alike.”





1 January 2010
Business Today - Marketing for Dummies
“Fortunately, the advertising industry’s real-life leaders don’t subscribe to the AMA job description. “It’s too academic,” said Bob Seelert, CEO of Clio Award-winning global marketing firm Saatchi and Saatchi.”





21 December 2009
William & Mary School of Business - An interview with Bob Seelert
"The Mason School of Business had the distinct pleasure of hosting Bob Seelert, Chairman of Saatchi & Saatchi this month. MBA student Kim S. Johnson had the chance to catch up with Mr. Seelert and chat with him about his book, Start with the Answer, why he encourages people to "go with their gut," ethics in business and much more."





22 November 2009
William & Mary - An evening with Bob Seelert
"Please join the William and Mary Mason School of Business in welcoming Bob Seelert, Chairman of Saatchi and Saatchi and author of Start with the Answer, as an MBAA Distinguished Speaker and Executive in Residence."





22 October 2009
Saatchi & Saatchi Chairman Bob Seelert to visit Newhouse
"Bob Seelert, chairman of the global advertising agency Saatchi & Saatchi, will visit Syracuse University’s S.I. Newhouse School of Public Communications on Wednesday, Oct. 28. He will speak at 7 p.m. in the Joyce Hergenhan Auditorium in Newhouse 3..."





20 October 2009
Coach K kicks off leadership conference
"Bob Seelert, chairman of British advertising agency Saatchi & Saatchi, gave the keynote speech Monday evening with some lessons from his book, ...."
   
   
20 August 2009
Start with the Answer: And Other Wisdom for Aspiring Leaders
"Today, we rarely see the words "business" and "wisdom" in the same sentence. For Bob Seelert, Chairman of Saatchi & Saatchi, the two go hand-in-hand. At a time when our economic systems desperately need to energize people and produce leaders at all levels, Seelert brings us Start with the Answer."
   
   
13 August 2009
Book Review: Start with the Answer
"Most business books that intend to impart wisdom do so in one of two ways. They are either very formal and as dry a read as the Sahara, or they are the go getter type that tell you how to become a CEO in 48 hours or less the day you leave college. Okay, maybe 72 hours. But only if you’re dumb and need to read it twice. Which is my way of saying I don’t often read a business related book that isn’t boring, full of fluff nor has delusions of grandeur in the end. I’m delighted to say I’ve found one that didn’t disappoint. Start with the Answer: and Other Wisdom For Aspiring Leaders doesn’t fall into those categories. "
   
   
30 July 2009
Ten Rules for Leading the Turnaround of a Declining Business
"I have been involved in turnaround situations at Topco Associates, Kayser-Roth Corporation, and Cordiant. The similarities between these situations were greater than the differences. In each case, they were companies that had fallen on hard times, but there was a belief that they could rise again like a phoenix from the ashes."
   
   
28 July 2009
Bob Seelert, The Saatchi & Saatchi Savior
"When Bob Seelert became CEO of Cordiant in 1995, he felt like he had walked into a reclamation project. The London ad firm, which consisted of Saatchi & Saatchi and a few other marketing companies, had changed its name from Saatchi to Cordiant after its founders had left following a clash with investors."
    
   
23 July 2009
Ten Rules for Leading the Turnaround of a Declining Business
"I have been involved in turnaround situations at Topco Associates, Kayser-Roth Corporation, and Cordiant. The similarities between these situations were greater than the differences. In each case, they were companies that had fallen on hard times, but there was a belief that they could rise again like a phoenix from the ashes."
    
   
21 July 2009
Saatchi's Seelert Pounds The Competition
"A few days ago, Seelert recalled how he successfully defended the Maxwell House, Cool Whip and Stove Top dressing brands against attacks by Procter & Gamble, Kraft and General Mills, respectively, when he was an executive at General Foods."
   
   
15 July 2009
Mad Men Gets It Right
"Does Mad Men get it right or wrong?" Advertising people from the era are divided on the answer to this question. I was beginning my career at the time, and I would have to say "yes, they got it right."
   
     
11 July 2009
No growth or low growth through 2010, and more needed to get credit flowing
"H.L.: In your book you say, “Start with the answer,” i.e., know your destination. What businesses do that today?
B.S.: A great example is Toyota. They started with the idea of having a full line of vehicles fueled by innovation and continuous improvement..."
   
   
24 June 2009
Leading In Tough Times - An Essay from Bob Seelert
"The financial crisis that began in 2008 continues to unfold in unprecedented ways, thereby presenting business leaders with incredible challenges. How does one manage in such a crisis-laden environment? Here are “Ten Things To Do” based on my 40+ years in business."
    
     
24 June 2009
5 Leadership Lessons: Business Wisdom from Bob Seelert
"How do you gain business wisdom—the understanding to “do the right thing, at the right time, for the right reasons”? It is most easily gained by learning vicariously from other people’s experience like from the lessons found in Start with the Answer."
   
     
22 June 2009
Review: A Not-So-Annoying CEO Advice Book
"Reading it carefully, however, it seems that Seelert might the last of the old school breed. Coming up through Harvard Business School and then General Foods, his perspective is slightly antique, and that is good."
   
     
22 June 2009
Start with the Answer By Bob Seelert
"Start with the Answer offers transformative insights and practical instruction for men and women determined to succeed as executives and industry leaders.."
    
     
28 May 2009
Marketers Need to Reframe Value to Create Loyalty
"Marketers are left with tough choices and many questions. Where do you put your focus? You should begin by reaffirming what it is that made you great in the first place, but this alone is unlikely to be sufficient in the new reality. The single most effective approach I have is very simple: start with the answer."
   
     
22 May 2009
Lousy Hiring Decisions Offer Valuable Insights
"In his 40-year career, Bob Seelert has recruited his share of star employees...A turnaround expert, Seelert knew that assembling a strong team to save a sinking company often means cutting underperformers."
   
     
20 May 2009
Marketing Ads Reflect the Times
"Bob Seelert, author of a new book called Start with the Answer (John Wiley and Sons, 2009) wrote that “A great ad grabs you by the emotions and then gives them a twist.” Many of today’s ads appearing in print, on television, or over the net certainly grab consumers by the emotions and gives them attitude just to mix it up a bit.”
   
     
19 May 2009
Marketing Plans That Start With the Answers
"[Bob] Seelert has spent forty years as a chief executive officer for five major companies spanning three different industries...Throughout the stories of wisdom, Seelert provides great insight into what it takes to successfully market a company or product. Be it marketing or finance, his most important business philosophy is “Start with the answer and work your way back to the solution.”
   
     
19 May 2009
Book Review: "Start With The Answer" By Bob Seelert Chairman of Saatchi & Saatchi
LifeTwo reviews Start with the Answer by Bob Seelert, Chairman of Saatchi & Saatchi, and recommends this book to "anyone from newly minted college graduates to those considering a career change or just about anyone wanting to do a better job at their workplace could benefit from these timeless lessons".
   
     
08 May 2009
Where you end up depends on knowing where to begin
Bob Seelert, chairman of Saatchi & Saatchi, a global ideas and advertising firm, draws on his 40-plus years of business experience to focus new recruits and seasoned executives on “what really matters.”
   
     
08 May 2009
Five Questions: Businessman, Manchester Native Has Some Answers
David Holahan asks Bob Seelert, chairman of Saatchi & Saatchi and author of Start with the Answer, five questions about the development of his business career over the past 40 years.
   
     
29 April 2009
Five New Perspectives on Leadership
Start with the Answer: And Other Wisdom for Aspiring Leaders by Bob Seelert (Wiley) is one of five new books on leadership recommended by Steven Pearlstein and Ben Bradlee.
 
     
24 April 2009
Resident, CEO shares insight
As the country endures a period of nearly unprecedented economic uncertainty, a new book by Bob Seelert, a resident of New Canaan for 38 years, seeks to provide insight and practical instruction to those looking to succeed as leaders in troubled times.
   
     
01 April 2009
Start with the Answer
The answer in this case is Bob Seelert, Chairman of Saatchi & Saatchi. I’ve just had a sneak preview of a book written by Bob called Start with the Answer: And Other Wisdom for Aspiring Leaders (Wiley). Smart advice from a very smart man. You may recall that it was with Bob Seelert that I first sketched the Love/Respect Axis when I was working out the basics of Lovemarks.
   
     
27 March 2009
New Canaan's Seelert Bestows His Wisdom
In New Book

As nonexecutive chairman of global advertising giant Saatchi & Saatchi, the New Canaan resident draws on his 40 years with General Foods, Topco Associates, Kayser-Roth Corp., and Saatchi to counsel clients such as Procter & Gamble. (2.0Mb, PDF)
 
     
17 March 2009
How to Lead in Tough Times
Bob Seelert, now chairman of Saatchi & Saatchi, has run five companies. Writing in his new book, “Start With the Answer” (Wiley), he offers this advice about leading in tough times: “When things are not going well, until you get the truth out on the table, no matter how ugly, you are not in a position to deal with it.”